
Step-By-Step Guide To Using Storytelling To Communicate Your Brand Message - (4) The Plan
In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message will be very powerful. In step (3), we discussed in a great story, every hero meets a guide along the way who understands them (empathy) because they had been through a similar journey. They also demonstrat