In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you...

It is no longer ok to simply say what you do. It is boring and fails to draw interest. How do you construct you 1-sentence pitch that is...

The reality in business is that there are more choices than what people need so what you sell will not be 100% unique, someone else in...

Today we live in a noisy world. With the advances in technology, it is easier to reach customers in theory but grabbing customer...