In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message will be very powerful. In step (3), we discussed in a great story, every hero meets a guide along the way who understands them (empathy) because they had been through a similar journey. They also demonstrat

It is no longer ok to simply say what you do. It is boring and fails to draw interest. How do you construct you 1-sentence pitch that is compelling so people pay more interest to what you have to offer? #storytelling #pitch #communication #entrepreneurship #marketing

The reality in business is that there are more choices than what people need so what you sell will not be 100% unique, someone else in the marketplace is probably selling something very similar. So how do people choose which one to buy? When your potential customers look at your marketing collateral (like your website) and cannot distinguish you from your competitors, logically speaking so they would buy the cheaper one. And this is a real risk in business because to stay in

Today we live in a noisy world. With the advances in technology, it is easier to reach customers in theory but grabbing customer attention is hard, keeping it is even harder. Brands spend a huge amount of money in marketing with the aim to cut through this sea of noises in the hope that the brand message or product offer reach potential customers. But customers can simply scroll through your advert, exit your website or delete your emails if what your brand message does not r