Sam LawNov 5, 20184 minStep-By-Step Guide To Using Storytelling To Communicate Your Brand Message - (5) Call To ActionIn this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you...
Sam LawSep 19, 20181 min【Brand Communication】How To Clarify Your Message So Your Marketing Effort Is Not WastedMany businesses suffer from the Curse Of Knowledge because they assume customers have the background to understand the product. When your...
Sam LawAug 27, 20184 minThe ONE skill guaranteed to build a successful businessA great business is one that solves a problem everyone has. Every person is constantly searching for guides to help them solve their...
Sam LawJun 16, 20184 min5 Reasons Why You Should Have A Story For Your BrandToday we live in a noisy world. With the advances in technology, it is easier to reach customers in theory but grabbing customer...