In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you...

In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you...

Many businesses suffer from the Curse Of Knowledge because they assume customers have the background to understand the product. When your...

Many businesses struggle to find a way to talk about their product in such a way their customers will pay attention. This can be...

What made Steve Jobs keynote presentation so engaging and effective? It was STORYTELLING. When you can master the storytelling technique,...

A great business is one that solves a problem everyone has. Every person is constantly searching for guides to help them solve their...

The reality in business is that there are more choices than what people need so what you sell will not be 100% unique, someone else in...