
Step-By-Step Guide To Using Storytelling To Communicate Your Brand Message - (5) Call To Action
In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message will be very powerful. In step (4), we discussed every guide must be in a position to provide a plan for the hero, the purpose of which is to create a mental path which the hero can visualise in their head.