Many businesses suffer from the Curse Of Knowledge because they assume customers have the background to understand the product. When your...

Many businesses struggle to find a way to talk about their product in such a way their customers will pay attention. This can be...

It is no longer ok to simply say what you do. It is boring and fails to draw interest. How do you construct you 1-sentence pitch that is...

A great business is one that solves a problem everyone has. Every person is constantly searching for guides to help them solve their...

The reality in business is that there are more choices than what people need so what you sell will not be 100% unique, someone else in...

Today we live in a noisy world. With the advances in technology, it is easier to reach customers in theory but grabbing customer...