In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message will be very powerful. In step (4), we discussed every guide must be in a position to provide a plan for the hero, the purpose of which is to create a mental path which the hero can visualise in their head.
In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message will be very powerful. In step (3), we discussed in a great story, every hero meets a guide along the way who understands them (empathy) because they had been through a similar journey. They also demonstrat
Many businesses suffer from the Curse Of Knowledge because they assume customers have the background to understand the product. When your brand message is unclear and difficult to understand, customers lose interest and will ignore your marketing, meaning your marketing effort could be wasted. Brands must clarify their brand message so customers will start to pay attention, this video shows you how. 【FREE RESOURCE】 If you do not communicate clearly, a lot of your marketing ef
Many businesses struggle to find a way to talk about their product in such a way their customers will pay attention. This can be frustrating because we all know how much money each marketing effort costs. When we see exposures, lead generation statistics going up but only a handful turned into sales one may wonder if the marketing agency cheated on you, or worse you begin to think about if there’s something wrong with your product. Then you think about how competitive the mar
It is no longer ok to simply say what you do. It is boring and fails to draw interest. How do you construct you 1-sentence pitch that is compelling so people pay more interest to what you have to offer? #storytelling #pitch #communication #entrepreneurship #marketing
A great business is one that solves a problem everyone has. Every person is constantly searching for guides to help them solve their problems or becoming better version of themselves. When a business can identify that problem, clearly articulate it in their marketing collateral and have a simple plan to help them solve this problem along with the emotional frustration caused by the problem, their brand message will be very powerful. The key then lies in the ability to identif
The reality in business is that there are more choices than what people need so what you sell will not be 100% unique, someone else in the marketplace is probably selling something very similar. So how do people choose which one to buy? When your potential customers look at your marketing collateral (like your website) and cannot distinguish you from your competitors, logically speaking so they would buy the cheaper one. And this is a real risk in business because to stay in
Today we live in a noisy world. With the advances in technology, it is easier to reach customers in theory but grabbing customer attention is hard, keeping it is even harder. Brands spend a huge amount of money in marketing with the aim to cut through this sea of noises in the hope that the brand message or product offer reach potential customers. But customers can simply scroll through your advert, exit your website or delete your emails if what your brand message does not r