Many businesses suffer from the Curse Of Knowledge because they assume customers have the background to understand the product. When your...

What made Steve Jobs keynote presentation so engaging and effective? It was STORYTELLING. When you can master the storytelling technique,...

Have you ever thought about there is one skill that you will learn as you grow? It does not deteriorate with age, in fact it only gets...

Changing job has never been easy. More generally, getting pass the CV stage is difficult enough, so would you want to maximise your...

Have you ever thought about working in another field or industry but your chances are slim because you don't "fit the bill". Why should...

​​ Know you audience is the key to effective communication. Why could one simple question affect the outcome of an interview? This is...