Many businesses suffer from the Curse Of Knowledge because they assume customers have the background to understand the product. When your brand message is unclear and difficult to understand, customers lose interest and will ignore your marketing, meaning your marketing effort could be wasted. Brands must clarify their brand message so customers will start to pay attention, this video shows you how. 【FREE RESOURCE】 If you do not communicate clearly, a lot of your marketing ef

What made Steve Jobs keynote presentation so engaging and effective? It was STORYTELLING. When you can master the storytelling technique, your keynote will resonate, persuasive and help you win many more businesses. Download our free PDF (5 ways to stop wasting money on marketing) https://www.softskillsacademy-hk.com/free-resource-1 YouTube Channel https://www.youtube.com/channel/UCmx94IhS_AWdjEIvVDg0hJQ​ #presentation #brandcommunication #communicationskills #entrepreneurshi

Have you ever thought about there is one skill that you will learn as you grow? It does not deteriorate with age, in fact it only gets better with age! The single most important skill you should learn that will be useful in everything you do for the rest of your life, is communication skill. --- When I first graduated from university in the UK in 2005, I was sending tons of job applications to apply for a graduate position in the Investment Banks, just like many of my peers.

Changing job has never been easy. More generally, getting pass the CV stage is difficult enough, so would you want to maximise your chance to land a job offer at the interview stage? Ever so often, on the internet you can always find what NOT to do at every recruitment stage but rarely do they tell you what you SHOULD do or say. So here I share with you the 6 secrets of what you should really do in an interview to properly maximise the chance and separate you from the crowd,

Have you ever thought about working in another field or industry but your chances are slim because you don't "fit the bill". Why should an employer chooses you over another when there are another 10 candidates who can do exactly what you can offer? Are you worried that because you don't meet the requirement, there is no point to even apply for jobs that you REALLY want to do? (And then get stuck of the same job forever?) And would you feel less confident because of self-defec

​​ Know you audience is the key to effective communication. Why could one simple question affect the outcome of an interview? This is because we are all human beings with all the emotions we possess! Many of us see interview being a formal process, yes it is and of course it should be. But it is also not because the interviewer does know you and he/she needs to act with the right level of professionalism, almost like a self-defence mechanism. Asking simple questions, like "Ho