很多人做網頁時都不自覺地把焦點集中在設計，功能上而忽略了一個最重要的東西。

你平時有沒有有系統地收集客戶見證 (Testimonial)？ 如果沒有，你正在錯失很多免費marketing。 Testimonial 是最有效也是完全免費的 marketing。 它可以幫你節省10小時的面對面銷售！ 節省以月份甚至年份計的建立信任時間！...

今天的環境，很多企業都遇到競爭太大的問題。 產品的功能好處大多不相百仲。 價錢相對變成消費者做買的決定。 但這樣令很多公司 (特別是中小企) 的持續經營變得吃力，因為被迫進入減價戰。 經常減價，不但令你的profit margin下降，而且會令顧客建立一個「等你減價先買」的...

今時今日大部分營銷都已經由以前的電視轉型成網上推廣，但縱使渠道不同，營銷的根本其實沒改變過。 令我覺得最大分別的就是做marketing的門檻相比以前低了很多。 任何人都可以有網頁，Social Media專頁，YouTube 頻道。 因此，網上的「噪音」多了很多。...

互聯網不斷帶給我們便利 (convenience) 和即時滿足 (instant gratification)，令人與人之間的聯繫變得越來越稀缺生疏。 注意力變得越來越低。 加上今天的競爭市場，顧客有無窮無盡的選擇。 人每日被不下 1,000 個...

In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you...

In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you...

Many businesses suffer from the Curse Of Knowledge because they assume customers have the background to understand the product. When your...

Many businesses struggle to find a way to talk about their product in such a way their customers will pay attention. This can be...

What made Steve Jobs keynote presentation so engaging and effective? It was STORYTELLING. When you can master the storytelling technique,...

It is no longer ok to simply say what you do. It is boring and fails to draw interest. How do you construct you 1-sentence pitch that is...

A great business is one that solves a problem everyone has. Every person is constantly searching for guides to help them solve their...

The reality in business is that there are more choices than what people need so what you sell will not be 100% unique, someone else in...

Today we live in a noisy world. With the advances in technology, it is easier to reach customers in theory but grabbing customer...